Names Over Numbers: How I Combat the Traffic Slump
Confession time: I have been blogging for almost three years (three in October) and my traffic is nowhere where I’d like it to be or where I’d expected it to be by this point.
At times it has felt like I am doing everything in my power, calculating every move I make, every recipe I develop, every word I write, and those numbers still don’t reach my expectations. Not to mention, after an issue with my Google Analytics lead me to believe I had about four times the page views than I actually did, and I fixed the issue only to see what the actual number was… well, discouraged is an understatement.
This feeling brings me back to high school. I vividly remember sitting in my AP U.S. History class feeling the least confident in myself I ever had. It was about that time of year that us seniors were going to find out if we’d been accepted into college. The University of Florida was my absolute number one; I could not envision myself going anywhere but there. Yet, all I heard all day were my peers talk about the A’s they’d received on exams they’d barely studied for, or how high their GPAs were. All I could think about was how I’d busted my ass for the same exams, only to receive a B or lower. Or how my GPA wasn’t comparable to theirs. Or how hard it is to get into the University of Florida, which lead me to think that I would not get into the school of my dreams.
Spoiler alert: I have my Bachelor’s in Sport Management with a minor in Business Administration, from none other than the University of Florida.
But I remember being so fixated on numbers getting me to where I wanted to be, that I’d let the other parts of me fly away. I’d forgotten that I was a four-year varsity athlete in two sports. Or that I was an active member of countless school organizations. Or that my application essay made my family members cry because of its powerful message.
So, by the same token, this feeling has undoubtedly translated into the blogging world over the past couple years. But, this time, I am not blind to the other parts of me. The other parts of me have surfaced in the form of you…the reader.
I believe that because my traffic is where it is, I have trained myself to connect with my readers on an intimate level. I have learned that names are more important than numbers. I have forced myself to focus on the big picture. I have put my energy into providing quality content for my audience. I have honed my writing skills and learned how to understand who I am speaking to. And truthfully, as a result of this, I have lost care in what my numbers look like. I feel empowered knowing that the connections I’ve made, the brand I’ve built, the opportunities I’ve been granted, do not rely on what my Google Analytics tells me. They rely on my talents, on my hard work, on the quality I bring, on my ability to hustle, on my vulnerability.
I feel so grateful to have had the chance to discuss this message along with Georgie in the Food Entrepreneur Summit with Nicole Culver – a virtual event featuring 22 speakers and 20 masterclasses geared toward helping you grow your brand while connecting with like-minded entrepreneurs.
Georgie and I are representing our community/brand, the BGB Community, and discussing how to figure out what it takes to stand out in an industry full of makers and shakers, and how you, too, can grow an audience by maintaining a balance of vulnerability and upholding a uniform brand image. Something I really dig deep into is connecting with your reader, because I have learned that the most valuable thing in this world is your tribe, and the importance of forming a connection with them is invaluable.
In the food and healthy living digital space, it can feel sort of impossible to stand out. At times you might think “this has already been done”, or “there are millions of food blogs, why would I start one?” or worse, you get bit by the comparison bug. As someone who has been there, who has felt the lowest self esteem about her own abilities, and who has experienced the comparison trap… it’s not worth it, it’s not realistic, and it’s not what matters. What does matter? People matter. The ones who are your loyal fans. The ones who understand you, who engage with you, who tell others about your awesomeness, who think you’re funny, who are your ride or die blogging buds. Your tribe matters.
That’s why we believe it’s crucial to be yourself, connect, and create a balance of vulnerability and brand uniformity within your space in order to form your tribe of badasses.
I spilled my heart out in our Food Entrepreneur Summit masterclass, and I’d be honored if you joined us. The Summit is 40% off until TODAY – last day to take advantage of the discount (more info here)! Did I mention Georgie and I are among some totally rad women for this Summit? Here’s the full list of speakers:
Jessica Merchant, How Sweet Eats
Rachel Mansfield, rachLmansfield.com
Georgie Morley, In It 4 the Long Run + BGB Community
Christina Valenziano, The Blissful Balance + BGB Community (<– hey, that’s me!)
Ali Maffucci, Inspiralized.com
Alexis Joseph, Hummusapien.com
Danielle Liss, Businessese
Amanda Brooks, Run to the Finish
Erika Kerekes, Not Ketchup
Nikki Frezza, Nikki’s Coconut Butter
Erika Welsh, Wild Friends Foods
Lee Hersh, Fit Foodie Finds
Davida Kugelmass, The Healthy Maven
Nicole Holland, Business Building Rockstars Show
Katy Widrick, Make Media Over
Lindsay Cotter, Cotter Crunch
Sarah Kay Hoffman, SarahKayHoffman.com
Nicole Centeno, Splendid Spoon
Michele MacDonald, Sweet Note Bakery
Erica House, Ericadhouse.com
Brittany Mullins, Eating Bird Food
Rachel Luna, RachelLuna.biz
I feel so blessed to chat about my passions amongst women who I look up to! Thanks to Nicole for organizing this epic virtual get-together.
To see a quick snippet of our masterclass, click here!