Blogging is undoubtedly a marathon, not a sprint; after two years, this is what I’ve learned from blogging.
I cannot believe I’m saying this, and if you’re a blogger, maybe you understand, but this week marks the two-year blogiversary of The Blissful Balance. Why can’t I believe this? Because, thinking back to when I started this journey, I had zero goals. I was simply using this space as a hobby, as a place to play with my passions because I didn’t really have any other medium of doing so. My, how much can happen in just two years. The simple fact that I am still maintaining this little space on the internet is amazing to me.
I’d like to commemorate this occasion by shedding light on a few lessons I’ve learned throughout the beginning of my blogging journey. Here are a few personal discoveries:
- I’ve learned how much I am driven by passion toward success and the maintenance of motivation.
- I’ve learned what it means to be confident. It doesn’t have anything to do with others’ encouragement. Confidence comes from within yourself.
- I’ve learned what I want to be doing for the rest of my life.
I’ve also, inherently, learned a lot about blogging. These are my top five lessons, in no order:
To be successful, you must view your blog as a business.
Up until recently, I viewed The Blissful Balance as a hobby that I hoped to one day make a living off of. While I’m not at all where I’d like to be, I have certainly seen growth in my blog and in my readership after transitioning my perspective. Looking at your blog as your business will, among a number of things, force you to be a better planner, care more about who you’re ideal reader is (SO IMPORTANT), and focus way more on quality, shareable content. Additionally, if you have plans to turn your blog into a career, you have to keep the future in mind. That leads me to my next point.
Blogging is not free. Be prepared to invest.
In the beginning of my blogging journey, I was so hesitant to spend ANY money. I thought purchasing a domain and web hosting was pushing it. After two years, I’ve certainly learned the meaning of no risk, no reward. Look at the money you spend as investments into your business and your future. Especially as a food blogger, it isn’t cheap to create worthy content; eating at [good] restaurants and buying ingredients are a recurring expense that you’ll have to get used to. Additionally, to make your blog look good, there are various investments that I’ve found are extremely worth it: Photoshop, Lightroom, a good camera, a good lens, photography props, you get the point. Do not be afraid to put your money toward something you feel will lead you to success in the future.
Invest in a quality camera, as soon as possible.
I wish I would’ve known this when I started out. It took me over a year to finally take the plunge and purchase a nice DSLR camera. Let me tell you, what a world of a difference it makes. Not only am I happier and more proud of the content I share, but my analytics were actually, positively affected by this change. I have had a love for photography since I took a photography class my freshman year of high school. It even lead me to want to minor in photography in college (that didn’t happen). I’d fallen off the photography train for a while, and am so happy to be back. I purchased a Canon DSLR just a few months ago, and am so happy with it. Additionally, I finally bought a 50mm lens (which helps specifically with food photography) for my camera, which I am also extremely pleased with. Here is my photography equipment:
Canon 50mm f/1.8 STM lens
Canon EOS Rebel SL1
Community is the most important aspect of blogging.
I used to be all alone in this blogosphere. I would write blog posts, be unsure of who I was writing them to or who would ever read them, get zero comments and engagement on my blog or social channels, and just felt so solitary. I’ve slowly made connections with fellow bloggers, whether it’s through ambassadorships, Facebook groups, or local blogging communities, and have realized the importance of doing so. Why is it important? Because, while many are in the blogging ‘industry’ to make a living, if the money was taken away, what would you have? I so deeply treasure the relationships I have formed with likeminded, intelligent women who serve as motivation without even realizing it. I feel like I’ve finally grown into a tribe and formed a community that I enjoy following, and it makes me so happy, which in the end, is most important.
The best way to learn something is by teaching yourself.
After four years of studying business and sport management, I’ve learned more about marketing, business management, digital media, and more, with my two years of blogging. Like I said, I started blogging with zero knowledge or know-how. I wasn’t a part of any groups or ambassadorships, and no one I knew had a blog. I did my own research, and I feel that this is crucial for anyone venturing out into their own business, brand, or anything they are starting and lacking knowledge in. It is amazing how much I have learned from researching, reading, and doing.
Even though I may have hit my sappy quota after my last blog post, I just wanted to say thank you to everyone who reads this little blog of mine. Your attention, encouragement, support and love genuinely mean the world to me.
Join the conversation:
If you’re a blogger, what’s one thing you wish you knew when you first began?
If you are just a reader, what draws you to blogs? Do you enjoy following a story, or finding inspirational or educational content?